About Google Analytics

Google Analytics is a free web-based tracking service offered by Google that can help you understand how many people are visiting your website, which pages they are viewing, where they are coming from, and – most importantly – where your sales are coming from. Read our article Using Google Analytics with Your ProductCart-Powered Store  to set up ProductCart with Google Analytics.

Google Analytics is well integrated with Google Ads which is a paid advertising service. This means that it can help you get a better idea of the return on the investment (ROI) on your Google Ads campaigns.
 

In order to gain additional insight from your links placed online, you can use UTM codes in your URLs. This is great way to organize incoming web traffic for any off-website campaigns. With your links built properly, it's easy to sort clicks and users from email newsletters, social media posts, or paid advertising in Google Analytics. You can set up these URLs through free builders like Campaign URL Builder .

This document is certainly not intended to be an exhaustive guide to Google Analytics. Please consult the Google Analytics support Web site for detailed instructions on how to use the system. Instead, the purpose of this document is to help you use Google Analytics effectively with your ProductCart-powered Internet store.