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Using Google Analytics to Track Goals

About "Goals" and "Funnels"

Your Google Analytics account gives you a way to track special steps that visitors take on your Web site that are particularly meaningful to you. For example, if you have a form where people ask for more information about your products, you can create a “goal” to track the “conversion” rate between visitors and prospects (people who fill out the form). How many visitors become prospects? Where did they come from? That's what Google Analytics can help you determine.

 

Applied to ProductCart, the use of a goal can assist you in determining when customers abandon the store after adding products to the shopping cart. This information can be helpful in determining where customers are “dropping off”.

 

For more information on Goals and Funnels, see this section of the Google Analytics support site.

Tracking shopping cart abandonment

You can use a Goal and a Funnel in your Google Analytics account to track shopping cart abandonment on your ProductCart-powered store. This will allow you to learn more about where customers drop-off during checkout.

Here we assume that the name of the ProductCart folder is “ store”.

Setting up the Goal

 
  1. Log into your Google Analytics account
  2. Click the "Admin" menu item at the top of the page
  3. Select the appropriate Account from the Account drop-down list
  4. Select the appropriate Property from the Property drop-down list
  5. Select the appropriate View from the View drop-down list
  6. Click the "Goals" link under the View name
  7. Click the "+New Goal" button
  8. Enter the goal's name so that you can quickly recognize it when viewing reports
  9. Under "Type" selection "Destination"
  10. Click the "Next Step" button
  11. Select "Equal to" from the Destination drop-down list
  12. Enter "/store/pc/ordercomplete.asp" in the Destination URL textbox
  13. (change "store" to the appropriate name if your store folder has been renamed)
  14. If you want to set a value for your goal, click the toggle button below "Value" and enter the value for the goal
  15. Click "Create Goal"

Setting up the Funnel

  1. Follow steps 1 - 6 above
  2. Click on the previously created goal that you want to add the funnel to
  3. Click the toggle below "Funnel" to turn on the Funnel
  4. Set up the steps in the check out process by entering the first one and clicking "+Add another Step" for each additional step
 
Step 1
Name = Shopping
URL = /store/pc/viewcart.asp
 
Step 2
Name = Start Checkout
URL = /store/pc/onepagecheckout.asp
 
Step 3
Name = Login or Enter Billing Information
URL = /store/pc/onepagecheckout.asp#opcLoginAnchor
 
Step 4
Name = Shipping
URL = /store/pc/onepagecheckout.asp#opcShippingAnchor
 
Step 5
Name = Review and Payment
URL = /store/pc/onepagecheckout.asp#opcPaymentAnchor
 
Step 6
Name = Credit Card Form
URL = changes depending on which payment gateway you are using on your store. To find out exactly what the URL is, simply start a test order and go all the way to the payment page. Then, copy and paste the URL from the browser address field. For example, if you were using Authorize.Net, the URL would be: /store/pc/gwAuthorizeAIM.asp