--- title: Using Google Analytics to Track Goals description: Using Google Analytics to Track Goals --- [Skip to content](https://productcart-kb.nsource.com/kb/using-google-analytics-to-track-goals2#main-content) [![pc\_logo](https://productcart-kb.nsource.com/hs-fs/hubfs/pc_logo.png?width=162&height=75&name=pc_logo.png)](https://productcart.com/) Open main navigation Close main navigation - - [Contact Support](mailto:help@productcart.com) [Contact Support](mailto:help@productcart.com) How can we help you? - There are no suggestions because the search field is empty. 1. [ProductCart Help Center](https://productcart-kb.nsource.com/kb?hsLang=en) 2. [Default](https://productcart-kb.nsource.com/kb/default?hsLang=en) March 5, 2024 # Using Google Analytics to Track Goals ## About "Goals" and "Funnels" Your Google Analytics account gives you a way to track special steps that visitors take on your Web site that are particularly meaningful to you. For example, if you have a form where people ask for more information about your products, you can create a “goal” to track the “conversion” rate between visitors and prospects (people who fill out the form). How many visitors become prospects? Where did they come from? That's what Google Analytics can help you determine.   Applied to ProductCart, the use of a goal can assist you in determining when customers abandon the store after adding products to the shopping cart. This information can be helpful in determining where customers are “dropping off”.   For more information on Goals and Funnels, see [this section](https://support.google.com/analytics/answer/1006230?hl=en&ref_topic=1631741&rd=1) of the Google Analytics support site. ## Tracking shopping cart abandonment You can use a Goal and a Funnel in your Google Analytics account to track shopping cart abandonment on your ProductCart-powered store. This will allow you to learn more about where customers drop-off during checkout. Here we assume that the name of the ProductCart folder is “ **store**”. ### Setting up the Goal   1. Log into your Google Analytics account 2. Click the "Admin" menu item at the top of the page 3. Select the appropriate Account from the Account drop-down list 4. Select the appropriate Property from the Property drop-down list 5. Select the appropriate View from the View drop-down list 6. Click the "Goals" link under the View name 7. Click the "+New Goal" button 8. Enter the goal's name so that you can quickly recognize it when viewing reports 9. Under "Type" selection "Destination" 10. Click the "Next Step" button 11. Select "Equal to" from the Destination drop-down list 12. Enter "/store/pc/ordercomplete.asp" in the Destination URL textbox 13. (change "store" to the appropriate name if your store folder has been renamed) 14. If you want to set a value for your goal, click the toggle button below "Value" and enter the value for the goal 15. Click "Create Goal" ### Setting up the Funnel 1. Follow steps 1 - 6 above 2. Click on the previously created goal that you want to add the funnel to 3. Click the toggle below "Funnel" to turn on the Funnel 4. Set up the steps in the check out process by entering the first one and clicking "+Add another Step" for each additional step   **Step 1** Name = Shopping URL = /store/pc/viewcart.asp   **Step 2** Name = Start Checkout URL = /store/pc/onepagecheckout.asp   **Step 3** Name = Login or Enter Billing Information URL = /store/pc/onepagecheckout.asp#opcLoginAnchor   **Step 4** Name = Shipping URL = /store/pc/onepagecheckout.asp#opcShippingAnchor   **Step 5** Name = Review and Payment URL = /store/pc/onepagecheckout.asp#opcPaymentAnchor   **Step 6** Name = Credit Card Form URL = changes depending on which payment gateway you are using on your store. To find out exactly what the URL is, simply start a test order and go all the way to the payment page. Then, copy and paste the URL from the browser address field. 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